Fitness Business Management

A successful fitness business is about more than burning calories and building muscles. To be competitive in the business world, you need to know about strategic planning, accounting, marketing, human resources, customer relations, and more. This course will prepare you to implement a successful business system in private or commercial health clubs, medically-based fitness facilities, community wellness centers, personal training studios, physical therapy clinics, YMCAs, JCCs, college centers, recreational settings, or corporate fitness centers. This course was developed to establish an industry-standard in fitness management education.

A competitive advantage offered in this course is the Optional Field Internship. Students who take advantage of this option will be able to practice the fitness management concepts they've learned about through an internship in a health and fitness setting. This course is offered in partnership with the IDEA Health & Fitness Association, Health Club Managers, Inc., and Personal Fitness Professional (PFP). IDEA provided content and curriculum for the course, and, as a student, you'll receive a complimentary six-month subscription to the digital edition of the IDEA Fitness Journal. Health Club Managers, Inc., a health club staff and management training company provide graduating certificate students with a preferred discount on their services. PFP provides students with a free three-year subscription. The subscription includes eight print issues of their magazine per year, a bi-monthly e-newsletter, a digital magazine, and access to an interactive website with blogs, polls, articles, and much more.

The American College of Sports Medicine's Professional Education Committee certifies that "Educational Fitness Solutions" meets the criteria for official ACSM Approved Provider status from 2022 – December 2023. Providership # 672784.

Continuing Education Credits/Units

This course may qualify for CECs/CEUs for the following organizations. Please contact the course provider to obtain the latest information.

• American College of Sports Medicine (ACSM)
• American Senior Fitness Association (SFA)
• International Sports Science Association (ISSA)
• Health and Fitness Professionals Association (HFPA)
• National Federation of Professional Trainers (NFPT)
• National Strength Professional Association (NSPA)
• National Posture Institute (NPI)

Ken Baldwin

Ken Baldwin, M.ED., ACSM-H/FI has been involved in the fitness, wellness, and education profession for over 10 years. He is the senior editor, content expert, and lead author for ACSM's Resources for the Personal Trainer Textbook, Second Edition." He was chair of IDEA's National Personal Trainer Committee and chair of the Senior Fitness Subcommittee for the Massachusetts Governor's Committee on Physical Fitness and Sports. He serves on national committees for the American College of Sports Medicine (ACSM), AAHPERD, and the Medical Fitness Association. His background includes operating and managing a personal training company, consulting at corporations, and lecturing at international conferences, public events, national conventions.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.
• A CD or DVD drive.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word is recommended (not included in enrollment).
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment. The following textbooks will be shipped to you approximately 7-10 business days after enrollment:

• The 7 Habits of Highly Effective People
• First, Break All the Rules: What the World''s Greatest Managers Do Differently
• Performance Management That Drives Results
• How to Win Customers and Keep Them for Life

Please note: You will receive a digital book if the physical book is on backorder.