Certified Brand Strategist

The demand for certified brand strategists is on the rise as organizations look for experts who can help them build and manage their brands effectively. According to the U.S. Bureau of Labor Statistics, employment in the marketing and advertising industry is expected to grow 10% by 2030, faster than the average for all occupations.

The Certified Brand Strategist course is designed to equip professionals with the skills and knowledge required to develop and implement effective branding strategies that resonate with consumers and drive business success. The course covers a wide range of topics, including brand strategy development, brand positioning, brand messaging, brand identity, brand architecture, brand management, and digital branding.

During the brand strategist course, you will learn how to develop a brand strategy that aligns with your organization's values and goals and how to communicate your brand messaging effectively through various channels. You will also learn how to create a visual and verbal identity for your brand, including the development of a brand style guide. Additionally, you will discover how to manage your brand's reputation, build brand equity, and measure brand performance.

Upon completion of the course, you will have the knowledge and skills required to become successful branding professionals. You will be able to help organizations develop and implement effective branding strategies, which can lead to increased revenue and market share.

Paty Ventura, CBS

Paty Ventura is a highly skilled and accomplished professional in the creative industry with eight years of experience in brand management, marketing, and visual design. She holds a Bachelor's degree in visual design and front-end development and is a Certified Brand Strategist Program instructor. She is known for her ability to transform visionary concepts into tangible realities and her proficiency in establishing strategic partnerships with external teams. Paty is dedicated to education and mentorship, nurturing the next generation of branding professionals. She serves as an inspiration for aspiring brand strategists and a trusted partner for businesses looking to unlock their full branding potential.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac. Chromebooks are not compatible.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word Online
• Adobe Acrobat Reader
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.