Certified Persuasive Copywriter is an in-depth certification course that provides professionals, creatives, consultants, entrepreneurs, and business owners with the comprehensive training needed to excite, engage, and motivate audiences to take action.
When you enroll in the Certified Persuasive Copywriter course, you will learn more than how to become a copywriter—you will obtain timeless copywriting secrets and discover how to apply copywriting strategies that convert into clients, sales, and new opportunities. You will also master the art of crafting better-performing ads, social media posts, emails, landing pages, and other types of results-driving content.
Whether you are looking to enhance your copywriting skills to gain a competitive edge as a student, advance your career or expand your empire—we have you covered! The Certified Persuasive Copywriter course separates itself from other copywriting courses by equipping you with the knowledge to succeed and achieve your goals.
Upon successfully completing the final exam, you will earn the Persuasive Copywriting Certification offered by Lovegevity.
Instructor(s):Apryl Beverly
Apryl Beverly is the founder of Word Stylistz®, the world's first online woman-owned, flat-rate sales writing agency. Since launching her writing and marketing firm in 2011, she and her team have crafted compelling copy for small business owners and global brands. Her clients have generated more than $100 million in revenue from the content her agency has produced. She's also the author of two books and is frequently called on to facilitate training events on vital copywriting and marketing communications principles. She is a graduate of The Ohio State University in Journalism and the University of Phoenix with a Master of Business Administration in Marketing.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
- PC: Windows 10 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
- Microsoft Word Online
- Adobe Acrobat Reader
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
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Lesson 1
- Copywriting Fundamentals
- What is Copywriting
- 3 Keys to Good Copy
- Defining Your Audience
- Copywriting Formulas
- Copywriting Frameworks
- Capstone Project
- First Impression Copy
- 3 Facets of Copywriting
- What is First Impression Copy?
- Grab Attention
- Target the Right Audience
- Deliver a Clear + Complete Message
- Lure Readers Into the Body Copy
- Capstone Project
- Writing to Communicate
- Writing to Communicate
- Keep It Simple
- 10 Ways to Write Clear Copy
- Capstone Project
- Writing to Sell
- Writing to Sell
- Three Rules of Selling
- A Good Copywriter
- Connecting With Your Prospect
- Conducting Research
- Features and Benefits
- Assembling Your Copy
- Using the AIDA Formula
- Piercing Hearts
- Capstone Project
- Preparing to Write
- Preparing to Write
- Review Information Provided by the Client
- Conduct Offline Research
- Conduct Online Research
- Citing Sources
- Organizing the Facts
- Capstone Project
- The Writing Process
- The Writing Process
- Writing Your Headline
- Writing Your Subheadings
- Writing Your Body Copy
- Writing Your Call to Action
- Editing
- W.E.R.K. Your Words
- Capstone Project
- Effective Copywriting
- Effective Copywriting
- Relatable Copy
- Digestible, Scannable Copy
- Emotion-Inducing Copy
- Dramatizing the Message
- Capstone Project
- Storytelling
- Storytelling
- Story Arcs
- Attributes of a Good Sales Story
- Capstone Project
- Persuading the Prospect
- Persuading the Prospect
- Selling the Transformation
- Writing for Brands
- Promotions That Persuade
- Capstone Project
- Copywriting Framework Recap
- Copywriting Framework Recap
- Landing Page Framework
- Sales Email Framework
- Product Description Framework
- Promotional Video Framework
- Social Media Post Framework
- Capstone Project
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