Preston Bailey's Intermediate Floral Design

The Intermediate Floral Design course by Preston Bailey will teach you how to create stunning tabletop floral arrangements and navigate the financial aspects of a floral design business. This is the advanced course in the Floral Design series, offering a comprehensive learning experience diving into the more complex, intricate designs that Preston Bailey is known for in event design.

Throughout the floral design course, you will explore the various layers involved in designing a tabletop arrangement. You will learn how to consider factors such as table size, shape, materials, and flower selections to produce visually captivating and cohesive designs. By understanding the combination of color choices, flowers, materials, and table shapes, you will gain the skills to create harmonious and breathtaking floral designs.

In addition to the creative aspects of floral design, you will learn how to utilize a design formula to effectively plan, design, price, and execute profitable floral designs. Understanding the financial aspects of your floral design business will enable you to confidently structure pricing and ensure profitability.

Another benefit that sets this floral arrangement course apart is that you can obtain guidance on how to identify, approach, and set up an internship in your local area. By successfully completing the course, you will have access to internship opportunities and receive notifications about relevant industry conferences and events—ensuring that you stay connected with the industry and continue expanding your knowledge and network.

Note: Upon course enrollment, you can inquire with your instructor for more information regarding internship opportunities available.

Leah T. Williams, CMWEP

Leah T. Williams is an experienced event planning and design expert with a deep understanding of the art of floral design. She is the founder of Leah T. Williams Event Planning & Design and has dedicated her career to crafting unforgettable experiences that match the unique needs and preferences of her clients. Leah holds a Master of Science in Education in School District Business Leadership, which adds depth to her expertise and allows her to teach not only the artistry of floral design but also the business acumen required for success in the field. She is a Certified Wedding and Event Planner and has participated in industry-renowned programs, including Kevin Lee's Master Class in Event Design and Preston Bailey's Protege Program for Floral Designers. With her passion for floristry and commitment to excellence, she is the ideal instructor for those eager to explore the art of floral design and cultivate their own creative flair in this captivating field.

Lisa Vogenitz, CWEP, CEP

Lisa Vogenitz is an experienced floral designer and instructor who has a passion for education and immersive learning experiences. With over a decade of experience in the hospitality industry and training under renowned floral artists, Lisa has a deep understanding of the artistry and intricacies of floral design. Her approach to teaching is rooted in experiential learning and encourages students to harness their own artistic instincts to craft unique and breathtaking arrangements. Lisa's dedication to education extends beyond the classroom, and she is committed to nurturing the next generation of floral designers.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word (not included in enrollment).
• Skype is recommended but not required.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.
• You are required to source local flowers and other floral arrangement supplies to complete assignments (not included in enrollment).

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.