Digital Marketing Certificate


ID : 30426   

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Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Three one-month courses.

Course One: Improving Email Promotions
Unit 1 Why email marketing
  • Targeting promotions in the Internet Age
  • Return on Investment (ROI) for email promotions
  • The importance of permission marketing, relevant content, and opt-out options
  • Integrating email promotion with other kinds of marketing
Unit 2 How email works
  • How commercial email vendors function
  • Analyzing Open, click through and conversion rates
  • Cleaning and updating email lists
  • How HTML and text emails differ
Unit 3 Writing email copy
  • Writing a good subject line
  • Writing email body copy
  • Writing response and action copy
  • Design and formatting email promotions
Unit 4 Testing and tracking emails
  • Frequency and best times to email
  • How to test different emails
  • Following up on inquiries
  • Creating a one year email marketing plan

COURSE TWO: Boosting Your Website Traffic
Unit 1 Why web site analysis works
  • Why web site managers analyze their visitor traffic
  • Creating goals and objectives for your web site 
  • Understanding the web site visitor experience
  • How data analysis can improve web site outcomes
Unit 2 How Google Analytics functions
  • Setting up Google Analytics accounts
  • Analyzing traffic sources and visitor traffic
  • Redesigning pages to improve retention
  • Testing web site versions with Google Optimizer
Unit 3 Search Engine Optimization
  • Understanding how page ranking and positions are determined
  • Redesigning the title bar, alt tags, heading area, and links your URL 
  • Keyword density and rewriting web page copy
  • Strategies to improve your page rank

Unit 4 Moving to Web 2.0
  • Generation Y and the Web 2.0 Attitude
  • Developing user-created content
  • Creating interactive web sites
  • The future of web sites

COURSE THREE: Online Advertising

Unit 1 The evolution of online advertising
  • From mass marketing to targeted marketing
  • The role of search in online advertising
  • Return on investment for online advertising
  • Competing effectively with online advertising
Unit 2 Creating Google AdWord Campaigns
  • Determining keywords
  • Selecting your AdWord territory
  • Understanding pricing strategies
  • Creating an AdWord budget and evaluation
Unit 3 Improving Online Advertising Results
  • How SEO and online advertising complement each other
  • Testing keywords and related keywords
  • Using Traffic Estimator to improve keyword selection
  • Successful strategies in using online advertising
Unit 4 Facebook Ads
  • Understanding Facebook uses and users
  • Using demographics to target Facebook Ads
  • Setting up Facebook Ads
  • Trends and future of online advertising
 

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access. Once inside the online classroom, here's what you can expect.

What You Will Do

For each Unit, you will:

  • Read the print readings (about 20 pages a week)
  • Have the option of accessing the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Have the option of taking a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.

The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Participate When You Want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate.

For the best learning, participants should log into the course on 2-3 different days of the week.

Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.


 

Class Details

Session(s)
Online 24/7

Location
NA - Online

Tuition:  $495.00


Registration Closes On
Friday, November 27, 2026 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
9/8/2026 - 11/27/2026 Online 24/7 12:00 AM - 12:00 AM N/A - Online