Modern buyers are informed, time-constrained, and skeptical of generic sales pitches. As a result, sales performance increasingly depends on structured processes, empathy-driven relationship building, confident objection handling, and fluency with tools such as CRMs, LinkedIn, automation, and enablement platforms. This sales training program is designed to help you operate in a practical, end-to-end pathway aligned with contemporary selling styles that work.
Throughout this sales representative course, you will develop full-cycle competence across the sales journey—prospecting to retention—through sequential modules and applied practice covering qualification, needs analysis, tailored presentations, demos, negotiation, and closing.With a growing reliance on modern sales technology, you will also cover CRM discipline, virtual selling and AI/data-driven workflows. This sales course culminates in a capstone simulation in which you will develop a complete real-world sales cycle end-to-end, demonstrating your job-ready selling behavior and professional follow-through.
Instructor(s):Sean Smiley
Sean Smiley is a sales and sales leadership veteran with 35+ years of experience building teams and scaling revenue across multiple industries. As a former VP of North American Sales for a multibillion-dollar electronics manufacturer, he grew his division from $85 million to nearly $500 million in four years. He later founded and scaled his own audio-visual company to $5 million and helped multiple European manufacturers successfully expand into the U.S. market. His background brings learners practical, real-world expertise across prospecting, pipeline discipline, negotiation, closing, and performance management—the exact skills emphasized throughout the Sales Representative Mastery program.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
- PC: Windows 10 or later.
- Mac: macOS 12 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Any word processing application (not included in enrollment).
- Microsoft Word Online
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
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Lesson 1
- Introduction to Professional Selling
- Sales fundamentals and modern customer journey
- Ethics and professionalism
- Sales Process & Methodologies
- Understanding the sales cycle
- Methodologies and approaches
- Prospecting & Lead Generation
- Targeting and research
- Lead generation techniques
- Needs Analysis & Relationship Building
- Building rapport
- Needs assessment and solution alignment
- Sales Presentations & Demonstrations
- Crafting presentations for impact
- Delivering effective demos
- Overcoming Objections & Negotiation
- Objection handling
- Negotiation and closing techniques
- Closing the Sale
- Closing signals and timing
- Formalizing the deal
- CRM & Follow-Up
- CRM tools and techniques
- After-sale service
- Sales Technology & Trends
- Digital tools for sales
- Emerging trends
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