Sales organizations face constant pressure to grow revenue while buyer behavior, competition, and technology continue to evolve rapidly. Leadership in sales is equal parts people development and pipeline discipline, and today's sales managers must do more than motivate. This sales manager training program will help you excel in leadership roles by teaching you how to build high-performing teams, design repeatable selling systems, and to use data to forecast revenue and diagnose performance gaps.
You will develop management-level skills across recruiting and onboarding, performance coaching, compensation and motivation, CRM/pipeline optimization, customer relationship strategy, forecasting, and KPI management. Through the case studies, role-play, simulations, and applied assignments in this sales course, you will get the sales training needed to build a comprehensive sales strategy and demonstrate your readiness in a capstone presentation. By the end of the course, you will be prepared for leadership roles such as sales manager, business development manager, account executive, or sales director.
Instructor(s):Sean Smiley
Sean Smiley is a sales and sales leadership veteran with 35+ years of experience building teams and scaling revenue across multiple industries. As a former VP of North American Sales for a multibillion-dollar electronics manufacturer, he grew his division from $85 million to nearly $500 million in four years. He later founded and scaled his own audio-visual company to $5 million and helped multiple European manufacturers successfully expand into the U.S. market. His background brings learners practical, real-world expertise across prospecting, pipeline discipline, negotiation, closing, and performance management—the exact skills emphasized throughout the Sales Representative Mastery program.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
- PC: Windows 10 or later.
- Mac: macOS 12 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Any word processing application (not included in enrollment).
- Microsoft Word Online
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
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Lesson 1
- Foundations of Sales Management
- Introduction to sales management
- Sales environment and competitive analysis
- Ethics and compliance
- Building and Managing a Sales Team
- Recruiting and selection
- Training and onboarding
- Motivation and compensation
- Sales Techniques and Strategies
- Prospecting and lead generation
- Communication and negotiation
- Presentations and objection handling
- Sales Process and Pipeline Management
- Sales funnel design
- CRM and technology
- Customer Relationship Management and Retention
- Customer-centric selling
- Managing expectations and conflict
- Sales Forecasting and Performance Metrics
- KPIs and metrics
- Forecasting and goal setting
- Advanced Sales Strategies and Leadership
- Strategic sales planning
- Leadership and culture
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