Digital Marketing Strategist

The digital marketing industry continues to evolve at a rapid pace, with global spending exceeding $600 billion annually. Businesses in every sector rely on skilled digital marketers to plan, execute, and optimize campaigns that convert.

The Digital Marketing Specialist course prepares you for high-demand roles such as marketing coordinator, paid ads manager, SEO specialist, social media strategist, and content marketing manager. With 12 comprehensive modules, you will gain both theoretical knowledge and practical skills to confidently manage campaigns across Google, Meta, and TikTok while understanding analytics and performance tracking.

This digital marketing course helps you develop a complete digital portfolio that demonstrates measurable ROI results. You will finish your digital marketing training with a capstone project—an integrated 90-day digital marketing launch plan—ready to showcase to employers or clients.

Dean Phillips

 Dean Phillips is a seasoned advertising and digital marketing specialist with extensive experience building high-performing campaigns across a wide range of industries. Known for combining strategic insight with hands-on execution, he has developed and managed thousands of ad campaigns spanning paid search, social media advertising, conversion-focused landing pages, and lead generation funnels.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac or Chromebook device.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 12 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Microsoft Word Online
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.