Business coaching continues to grow as entrepreneurs and small businesses seek practical, results-driven guidance to improve profitability, strengthen operations, and scale sustainably. The Business Coach course provides a comprehensive, job-aligned pathway into business coaching—covering core coaching principles, ethical standards, client relationship management, business strategy fundamentals, and modern tools/technology used to deliver coaching effectively in virtual and hybrid environments.
You will build coaching readiness through structured modules, applied frameworks (GROW, SMART, SWOT), communication skill-building, and practical deliverables such as a coaching case study/business coaching plan, recorded coaching session submission, quizzes, and a final assessment. By completion of this business coach training, you will be able to confidently structure coaching engagements, attract and manage clients, measure progress using KPIs, and operate within professional and ethical boundaries while launching or expanding a coaching practice.
Instructor(s):Dana Shular
Dana Shular is the owner of Ascend Together, LLC and has supported small business owners through coaching focused on business operations, logistics, pricing, and sales—helping clients move from “busy” to profitable through clear systems, practical strategy, and accountable execution. She brings direct experience working with entrepreneurs on the real-world challenges that drive business performance: operational consistency, client experience, workflow efficiency, and revenue planning.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC, Mac or Chromebook device.
Software Requirements:
- PC: Windows 10 or later.
- Mac: macOS 12 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Any word processing application (not included in enrollment).
- Microsoft Word Online
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
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Lesson 1
- Introduction to Business Coaching
- Foundations of Business Coaching
- Professionalism and Ethics
- Coaching Models and Frameworks
- Core Frameworks
- Strategic Tools
- Client Acquisition and Relationship Management
- Positioning and Niche
- Lead Generation + Retention
- Business Strategy and Growth Coaching
- Planning + Performance
- Revenue Fundamentals
- Communication and Active Listening Skills
- Coaching Communication
- Managing Resistance
- Tools and Technologies for Business Coaching
- Coaching Systems
- Measurement + Data
- Legal, Ethical, and Financial Considerations
- Business Setup and Risk Management
- Agreements and Pricing
- Marketing Your Coaching Business
- Brand and Authority Building
- Growth Channels
- Measuring Success and Continuous Improvement
- Outcomes and KPIs
- Professional Development
- Certification, Career Pathways, and Next Steps
- Final Assessment Readiness
- Career Planning + Scale
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