Advertising & Outreach Specialist

This comprehensive course prepares students for real-world advertising roles by covering the fundamentals of advertising strategy, creative copywriting, media planning, influencer outreach, social media engagement, and performance optimization. Students will gain fluency in print and digital channels, learn to build effective outreach strategies, and use cutting-edge tools to analyze performance and scale campaigns.

The course reflects current industry trends, including AI tools, integrated campaigns, influencer partnerships, and multiplatform advertising. Demand for professionals with advertising skills continues to grow across industries, especially in freelance, agency, and brand environments.

Students will complete real-world assignments and a capstone project to build a portfolio that showcases their knowledge and creativity. This course prepares learners for freelance opportunities, entry-level to mid-level positions in advertising and outreach, and entrepreneurial marketing initiatives.

Dean Phillips is a seasoned advertising and digital marketing specialist with extensive experience building high-performing campaigns across a wide range of industries. Known for combining strategic insight with hands-on execution, he has developed and managed thousands of ad campaigns spanning paid search, social media advertising, conversion-focused landing pages, and lead generation funnels.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac or Chromebook device.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 12 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Microsoft Word Online
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.